Retail is one of the fields in which YOO Architecture is assertive and challenging. Up until today, we have undertaken the luxury retail design and luxury shop fit-out processes for the stores of many global brands in Turkey and throughout the world. Our team has become specialized at all stages, from design projects to mood boards and mock-ups to accurate implementations, and further improves its capabilities with each project completed. We are supposed to blend the customer expectations with the user experience of the guests who visit the store during the performance of the retail design & general contract processes in retail. But how?
There is traffic inside the store that lasts for the whole day. The guests look at the products in circulation, try them out if they are interested, and buy them if they like them. And an accurate design for this circulation, optimization of the time spent in front of a cash register, making it enjoyable and creation of relaxing areas for guests are all the factors that directly affect their experience.
It is important that the store is able to bring the guests to the point that they decide to make a purchase step by step through lighting, creation of spaces where the guests have some rest, exhibition spaces where they experience the products and large changing rooms during the performance of the design and implementation processes in retail.
The brand identity should be felt everywhere in the store; each store should possess its distinctive signs and a unique character, both equally important factors for retail. This character is generally identified according to the target audience in the respective location.
During the luxury shop fit-out process, it is better to use such durable, practical and easy-to-clean materials that the guests could easily circulate. In addition, since each store is generally located in a different shopping mall, it is vital to know the various rules and make the design project flexible according to these regulations. We, as YOO Architecture, believe that communication and backup plans are vital at this point.
For the projects Brandroom Hilltown Mall and Brandroom Antalya, Beymen Metropol, Beymen Vadi, Beymen Akasya and Beymen Club, we have based our luxury retail design and luxury shop fit-out strategy on elegance, light and spaciousness. We have intended that the eye-catching showcases of both stores could attract passers-by to Brandroom. High ceilings and impressive lighting were among the factors preferred to highlight the products and make the users feel privileged. And the cold colours were balanced with wooden accessories randomly added. We have achieved that the showcases in Brandroom Antalya have a unique look with arched cages with local patterns.